After working with dozens of small businesses over the last 5 years, I’ve heard the same questions and concerns and seen the same issues over and over again.
This guide (which has turned into a bit of a monster, so grab a brew) is full of useful SEO tips for small (and medium sized) businesses.
Pushed for time? Jump to:
Competitor research tips | Keyword research tips | Customer research tips
Onsite SEO tips | Technical SEO tips | Usability tips | Link building tips
Content marketing tips | Outreach tips
SEO Research Tips
Research is a vital part of putting together an SEO strategy for any business. The main areas I look at are competitors, keywords and customers.
10 Competitor Research Tips
Everyone wants to know what their competitors are up to. Follow these tips to get a good idea about what your competition is doing well and what their not.
1) Properly identify your competitors
Your SEO competitors are the competitors ranking in the positions you want to be in. If you search for one of your main keywords, the websites in positions 1,2 and 3 are your main competitors.
You may have many more local competitors that aren’t ranking highly, but they’re no good to you – you should only be interested in the online competition.
2) Visit competitor websites
It may sound obvious, but just head over to your competitors website and have a browse around. What kind of content are they producing? Is their site easy to navigate? Does it load quickly?
The website ranking number one for your term is probably doing a good job of satisfying everyone searching using that keyword. Try and find out what they’re doing better than everyone else and then think of a way to go one better.
3) Examine backlinks
The quantity and quality of the websites that are linking to your competitors have a huge bearing on where they are ranking for various search terms. Examining these links will help you understand the main reason Google is ranking their website where it is.
You can use Open Site Explorer (OSE) to find the main sites, but the free version is limited. You can sign up for the 30-day free trial to get temporary unlimited access to go deeper. When researching competitors for clients, I will spend a great deal of time going over competitor’s incoming links – they’re such an important piece of the puzzle.
What you’ll most likely see is a variety of websites but OSE will rank them in order of quality, so the best sites will be at the top. These are the ones I pay most attention too and I’ll always visit them to see why they’ve linked. You may even spot an opportunity to get a link to your own site, so keep your eyes open.
Hopefully what you’ll see is a list of websites that don’t really surprise you and aren’t anything special. If you see links from national press and well-known national websites, you’ll probably need something a bit more specialist.
4) Check Whois
A quick Whois search will tell you more about the registrar of the domain, unless they’ve hid their information. You can see the registrants name, address, where their site is hosted and where they bought their domain.
Isn’t this just being nosy?
A little bit perhaps, but Whois will also tell you when their domain was registered and when it’s due to expire, which is important.
If your competitor has a domain which was registered in 1998 and they’ve paid for the domain until 2025, then you could assume that they’re a solid, reliable business. They’ve been around for a long time and they’re obviously planning on sticking around as well.
If you’re relatively new to the game and only registered your domain last year for 2 years, then search engines will place more trust with your competitor.
Obviously this isn’t something you can change, but it is something to consider.
5) Check PPC keywords
If your competitors are doing PPC then it can be useful to find out which keywords they’re targeting and the type of messages they’re using in their ads.
There’s a couple ways of doing this. Firstly, you can just Google various related search terms and see if they appear (don’t forget to check the results at the bottom).
Secondly, you can use tools and there’re loads to choose from. Keyword Spy is good because the free version often gives a small business enough idea of search terms. You could also try SpyFu or SEMRush.
To be perfectly honest, results from these tools can be very hit and miss. Sometimes you know a competitor is using paid advertising but the tools draw a blank. Other times you’ll see a keyword and ad copy that’s worth making a note of.
Just use them for ideas and don’t worry about the accuracy of them too much.
6) Examine social media
Social media can often be brilliant for SEO research and I use it in a few different ways for competitor research. I’ll nearly always start with Twitter and generally, the first thing I’ll do is scroll through a competitors Tweets for the last couple of months, just to get an idea of how committed they are to updating. Most small business don’t do a huge amount, they just haven’t got the time, but some do and some really go for it.
I’m most interested in who they’re interacting with, the hashtags they’re using and who’s following them. Building relationships on Twitter can be extremely useful when it comes to building links so look out for key influencers.
Look at their Facebook page too and pay particular attention to any competitors with a big following. What are they posting? Try to work out why they have a good following. Also make a note of the posts which are getting the most likes because the content must be striking a chord with the audience.
7) Google Alerts
As soon as I know the main players in my clients industry, I’ll set up Google Alerts for them so I never miss a move they make and so should you.
You should also setup an alert for your own company to keep an eye on your own brand mentions. If someone mentions you on a website but doesn’t include a link, drop them a line and ask if they wouldn’t mind adding one, they usually do.
8) Search for them
Do a quick Google search for your competitors name and have a browse through the results. Position one will obviously be their website but if you look further than that (on page 2 and beyond), you’ll start seeing sites they’re mentioned on and these can be a useful source of intelligence.
Whilst you’re at it, search for your own brand name and make sure there’s nothing that will put a prospective customer off buying from, you like bad reviews.
9) Find their other websites
Finding other websites owned by your competitor can be very useful. They may have additional websites targeting specific services or websites they’re using specifically to build links on (bad idea).
I use Spy on Web to try and get an idea of websites that belong to the same company. Just stick your competitors URL in the search bar and click ‘Go’.
Just one thing to be aware of – if your competitor is using shared hosting, you’ll see all of the sites that are on that hosting account, not just sites that belong to them. Generally, if you see less than 5 or 6 sites, they probably belong to your competition.
10) Check out their My Business page
If you’re seeing Google My Business listings in the search results when you look for your target keywords, have a good look at the businesses ranking. How many reviews do they have? Have they added any images? Have they completed their opening hours? If they haven’t fully completed their profile, there’s an opportunity to get in front of them and one you should take.
If you haven’t claimed your Google My Business listing, bookmark this fantastic guide and do it now.
10 Keyword Research Tips For Small Businesses
Keyword research is probably my favourite of all SEO tasks, simply because for every keyword you identify, there’s opportunity.
Make sure you’ve got a good understanding of the different words and phrases people are using to look for what it is you do. It will help you develop the right type of content and ensure you’re properly connecting with your visitors.
1) Understand intent
Whenever you think of a keyword, always have some sort of idea as to exactly what is it the searcher is looking for. Remember that the end goal is to create content that satisfies your visitors needs and you can only do that by understanding what they want. The trouble is, they don’t often give you a lot of clues, especially if it’s a two or three word keyword.
To help with this, search for the term yourself and have a look at the content ranking in the top positions. If the content is informational, then perhaps they’re just researching and looking for information, advice and reviews at this stage. However, if Google are showing a lot of products or services, then that would indicate that they’re more likely looking to buy.
If I could give just one piece of SEO advice to small businesses, it would be to make sure that you’re doing a better job of serving your visitors than anyone else. Give them exactly what they’re looking because if you don’t, why would search engines want to show your site to searchers? Give them plenty of reason to rank your website.
2) Understand long tail keywords
Long tail search terms are less searched for terms and usually a bit longer in length. An example would be ‘mobile car cleaner in Bristol using environmentally friendly cleaning products’, now that is a long tail term!
As you can imagine, this is a term that probably doesn’t get searched for a great deal but when it does, there’s a very high chance of this person becoming a customer because their query is so specific.
When doing any keyword research, look out for long tail terms and look to include them (or variations of them) in your content.
3) Brainstorm keyword ideas
A lot of small businesses I speak with have never given a second thought to keywords, so the first thing you could do is simply brainstorm some ideas. Get a piece of paper and a pen and write down as many words and phrases that relate to your business as you can think of.
Try and avoid terms that only people in your industry would know – the key is to think like your customers.
4) Use Google Keyword Planner
Google Keyword Planner is a tool primarily for Google AdWords, but it’s equally useful for SEO.
It gives you an idea of search volume, commercial intent and will also give you additional keyword ideas. I base most of my keyword research around Google Keyword Planner data and I’ve done this ever since I started in SEO.
Put your keywords in and see what it comes up with. If a search term is highly competitive with a high (£3+) recommended CPC, it’s probably because that term has high intent to buy. If it didn’t, there wouldn’t be as much competition.
5) Use Bing Keyword Tool
Bing Keyword Tool is Bing’s version of GKP. You should use it because Bing are obviously using different keyword data to Google and you may find new keywords that Google missed.
6) Use more tools
Ubersuggest works using Google suggest and always provides me with a wealth of long tail keyword ideas. Answer the Public is similar but goes into a little more detail. Give them a try.
7) Add a search function to your site
If you haven’t got a search function on your site, consider adding one and linking it up with Google Analytics. You’ll then be able to see what your visitors are looking for when they’re on your site (if they actually search for something!) which is useful information.
Perhaps they’re looking for a product or service you don’t offer but easily could.
Or they might be looking for a product or service you do offer, but can’t easily find on your website. This is all very useful intel.
8) Look through existing Google Analytics data
Expand the date range in Google Analytics to the last 2 years and then navigate to Behaviour >>> Site Content >>> Landing Pages and choose a page with plenty of visits.
Then click Primary Dimension: Keywords and you should see a list of some of the keywords people have used to find your site.
What you’re looking for are popular terms that you might be able to do a better job of targeting by making some content changes. Also make sure that the content you’re showing these visitors is answering their queries.
9) Don’t overdo it
Keyword research is very important but don’t get carried away. In knowing exactly what search terms people are using to look for your product or service, the temptation will be to start using them as often as physically possible.
Remember that above all else, all of your content should be written for your visitor, not for a search engine. Include keywords in your content, but only were it makes sense to do so, don’t start crowbarring them in everywhere.
YouTube is the second biggest search engine behind Google and can be a great source of new keywords. I find it’s best for ‘how to’ type of keywords rather than keywords with high intent, but these are great for content ideas.
5 Customer Research Tips
Your customers are such a great source of information that you can use to help improve your site and ultimately serve your customers better. In my eyes, this is the most important part of any SEO campaign.
1) Competitor reviews
If your competitors are using Google My Business, Feefo, eKomi or any other review service, have a good read through their reviews. What did their customers like? What didn’t they like? This is great for content ideas and for making sure your own service is the best it can be.
2) Any reviews!
Reviews are such a good source of information I’ll nearly always look further afield to see how similar businesses are performing in other areas, especially America. Perhaps a business in America is doing something a bit different that you could replicate to provide a better service?
3) Social media
Use Twitter to search for related hash tags and see what people are saying about products, competitors, industry news etc.
This is one of my favourites but make sure you set a time limit, it’s easy to spend hours on this alone.
4) Quiz your own customers
I’m not talking about some fancy online questionnaire that’ll take ages to put together. I mean when the moments right, just casually ask a customer how they found you, what they like about your service, what they’re struggling with etc. That’s all it takes.
The best ideas come from your customers because they’re the people you’re looking to serve better, you get right to the heart of their issues. And then through your website, you can help others with the same problems.
Find out where your customers hang out online and have read what they’re discussing. People tend to go on forums for advice and recommendations for products and services, it’s called social proofing. It can be a goldmine of information because a lot of different people will give their opinion and explain why they use a particular service or specific product.
Feel free to contribute if you can add something helpful to the discussion, but don’t blatantly promote your business – they’ll smell you a mile off.
Small Business SEO Tips
Top 10 Onsite SEO Tips
Onsite SEO is all about ensuring search engines can access and understand your content so it can rank it in the results pages. It’s also about ensuring that your website does a good job of answering your visitors query – I can’t stress the importance of this enough.
1) Put more thought into content
You may have heard about the importance of content for SEO and it is a big piece of the puzzle, after all, content is what search engines serve to the searcher. But small businesses tend to write website content with very little thought to the end user and focus exclusively on themselves.
Instead of doing that, really think about the end user (your potential customer) and write about how you can help them. Show them how your product or service can solve the problem that they’ve searched for. Usually, the website that does the best job of doing this will rank the highest.
2) Choose target keywords for each page
Make sure you know the main keyword you’re targeting for each page on your site. This will help give it focus and means that you’ll naturally use closely related search terms, which Google also look for.
3) Title tags
Title tags are the tags that appear in the tab of your browser and the link text within the search results. Search engines scan these tags to get an idea of what the page is about and a page with well written title tags will perform better than one without.
Try and include your target keyword, but also try to be descriptive. Don’t cram it full of keywords. I use http://www.seomofo.com/snippet-optimizer.html to check the length. If you use WordPress, install Yoast.
4) Page descriptions
Your page descriptions show up in the search results and people do read them to make a decision about whether to click on your link. I do it all of the time so I guarantee your potential customers are doing it.
Spend some time drafting page descriptions that will entice people to click on your link. If you’re struggling for ideas, find the best performing ad copy in your PPC campaign and incorporate that.
Not doing PPC? No problem, check out other people’s ad copy in the search results and find some messages that would convince you to click.
5) Header tags
Header tags (H tags) are the headings and sub headings of your page and you should use them to make you content easy to read. You should also try and include target keywords in them, but don’t keyword stuff.
H1 is used for main page headings and then H2, H3, H4, H5, H6, depending on how many subheadings you have.
For your main site, you’ll most likely just need H1 tag, so make sure this is in place.
6) Alt tags
An alt tag is a small description of each image you place on your site. They’re mainly for usability purposes, but search engines read them and they can help improve the relevancy of your page.
7) Internal linking
If you mention a particular product or service within an article or blog post, get into the habit of linking to the relevant pages on your site. Search engines read and follow these links and it helps them better understand what the page you’re linking to is about.
8) Add a blog
If you haven’t got a blog or a reliable, easy way of adding content to your site, you should get one. The more content you have on your site, the more opportunity you have of showing in the search results for various search terms.
Also, without a blog, you’ll find it difficult to do number 7 above!
9) Check your site on tablet and smart phone
I shouldn’t need to tell you that having a mobile ready site is important, but I will. Having a mobile site is important! Check how your site performs on various different tablets and smartphones. Is it easy to navigate? Is the content easy to read? If it isn’t, you should make it a priority to address any issues.
10) Friendly URLs
Due to the way some websites are built, they generate very long, spammy looking URLs. Make sure you’re URLs are easy to read and that a user (and search engine) can get a good idea as to what the page is about just by reading the URL.
Also use hyphens-to-separate-words.
10 Technical Onsite Tips
Technical SEO isn’t as difficult as it sounds, but it is necessary. Drop me an email if you have any questions about anything in this section.
1) www and non www
Make sure your site is visible on either www. or non www. For example, www.yoursite.com or yoursite.com. If it doesn’t redirect to one or the other, search engines treat them as two different sites and interprets it as duplicate content.
Ask your developer to 301 redirect one version to the other.
2) Keep an eye out for algorithm updates
3) Setup Google Search Console
Google Search Console monitors the health of your website and you should get it setup. Don’t worry about everything it reports on, just try and deal with any problems if they arise, it’ll let you know when they do. There’s a fantastic Webmaster Forum and you’ll most likely find answers in here to any issue you’re having.
4) Watch out for duplicate content
Duplicate content is a massive no. Don’t copy from other people and try and make sure no one is copying from you as well.
Copy some chunks of your content into Google and put them in quotation marks. This will bring up all of the websites that are publishing that piece of text. Ideally, you’ll be the only one ranking.
5) 301 redirects
301 (permanent) redirects transfer any SEO ‘authority’ that your page has built up. Don’t create new pages and delete old ones, make sure you redirect old ones to new ones.
A lot of small businesses delete webpages without thinking about it, but these pages could be ranking and could be attracting traffic, so make sure they’re correctly redirected.
6) Check website load speed
Use Google Page Speed Checker to check the load speed of your website. Google doesn’t like showing slow sites to its users, even if your content is better than everyone else’s.
I try to get sites loading within a second, but this is often a pipe dream. Don’t go any higher than 3 seconds though.
7) Audit your hosting
Check your hosting is reliable and not going down every 5 minutes. If your site is constantly unavailable, Google will favour a competitor who is more reliable.
There’s plenty of good hosting out there and most have near perfect uptime so there’s no excuses here.
8) Footer links
Avoid the temptation to cram loads of link in the foot of your website. Same goes for keywords too.
9) Check your site for broken links
If you have a reasonably big site, scan your site for broken links using Xenu Link Sleuth. It’s free and it’ll show you any broken links you need to address.
11) Don’t rush a site launch
Unfortunately, I’ve had far too many clients come to me after a new site launch extremely disappointed because traffic has dropped off a cliff. If you’re having your site redesigned, the launch needs to be managed very carefully.
The most common mistake I see is not redirecting old URLs to new URLs so watch out for that.
My golden rule when launching a new site is ‘minimise change’. Quite simply, the more you change, the more can go wrong. Keep things like title tags, descriptions, page content and URLs the same. If you want to change title tags and descriptions, do it later when the site is settled in and you can monitor the impact properly.
10 Tips To Improve Usability
Website usability is important for SEO. Search engines don’t want to recommend sites that are horrible to look at and navigate. Here are some tips to improve the usability of your website.
1) Good content
If you’re content is engaging and genuinely helpful, you will improve your websites usability.
2) Easy navigation
Some small business websites have a habit of accidentally hiding their best content from their visitors. By hiding, I mean impossible to access from most places on the site. Generally, no page on your site should be more than 3 clicks from your homepage.
Don’t make it hard for users and search engines to access the content you worked so hard to put together.
3) Get feedback
Ask your friends and family to perform tasks on your site, like order a specific product or enquire about a specific service. Or give them a question that they need to find the answer to.
Ask some of them to use a desktop and ask others to use a mobile device. If you get 10 people to do this, you’ll get some extremely valuable insights into your websites usability.
You can also get feedback from customers if you can ask them. They’re usually very quick to point out anything that frustrated them.
4) Avoid complicated Captchas
Have you ever been on a site that asked you to fill in a Captcha to prove you’re human and it was just too difficult to work out? I can understand people wanting to avoid spam, but if it’s also deterring genuine enquiries you should get rid of it.
Googles ReCaptcha is ‘hard on robots and easy on humans’. Try using that instead.
5) Always try to improve
Always be thinking of new ways to better serve your visitors. The online world is fiercely competitive and I can guarantee there’s someone out there right now coming up with new ideas to try and get the better of you.
Don’t be afraid to try new things and never rest on your laurels, especially if your number one for your key terms.
6) Google Analytics – Bounce Rate
Keep an eye on the Bounce Rate of your key pages and just make sure it feels right for the page you’re analysing.
Bounce Rate is the percentage of people that leave from the page they entered your site on. It’s a little misleading because you could argue that they left the page having found all of the information they needed and that’s why it’s better to combine it with the metrics below (7 and 8).
7) Google Analytics – Average time on Page
Monitor the length of time visitors are staying on your page for. If it’s very low, the content might not be engaging enough and it might be time to refresh.
8) Google Analytics – Page per session
If visitors are sticking around and viewing 2,3,4 or more pages per session, then it would be fair to say they’re engaged and can navigate their way around your site.
Of course the counter argument to that is that they can’t find what they’re looking for and having to visit multiple pages before they find their answer!
Just have an open mind and apply some common sense when looking at these metrics.
9) Use blue for links
Most people recognise clickable links as blue underlined text and you shouldn’t change them, it just annoys people. The most common thing I see is for people to change the link text to match their corporate colours. It’s not worth it.
10) Use images wisely
I always encourage small businesses to use images, but use them wisely. Make sure they add something to the page you’re putting them on, don’t just put up random images to fill space.
Small Business Off Site SEO Tips
Off site SEO is about building the authority of your website, mainly by acquiring links from third party sites.
9 Link Building Tips for Small Businesses
Remember that backlinks have a huge factor on how well your website performs organically. Links are like an endorsement or a thumbs up and generally speaking the more endorsements the better.
1) Don’t say content again, please.
The better your content, the more chances of people linking to you – you can’t argue with that.
2) Source links from quality websites
The quality of the links pointing to your site is important. Low quality websites linking to you won’t have a positive impact, so you should only be looking for quality websites to link to you.
Most people can spot a good website when they see one. Good design, well written, active on social media, regularly updated.
3) Don’t look for shortcuts
It can take time to encourage people to link to your site and I can understand people wanting to take shortcuts. There’s no shortage of people out there offering hundreds of links to your site for a few quid.
It’s a waste of time and money though, don’t be tempted.
4) Contact suppliers
Do you have a decent relationship with any of your suppliers? If so, ask them to add a page to their site that tells people they’re your proud suppliers.
5) Ask your customers
If you send e-receipts or follow up emails, this is a great chance to ask your customers for a link. Those that don’t have a website will just ignore it but a happy customer with a blog might mention you in a future update.
6) Promote your content
If you’ve wrote a great piece of content then tell people about it. Start with social media and maybe get involved in some forums and blog commenting. If no one knows about your content, no one can link to it. Also see the outreach tips below
7) Local directories
Local directories are great as they don’t usually have thousands of businesses on them, which just seems spammy. They tend to only have a handful of quality websites in each category. Just do a Google search for ‘your area business directory’
8) Link out to people
Don’t be afraid to link out to third party websites or blogs from your blog (obviously don’t link to competitors though). If someone has written something that would be useful to your visitors, link to them. Like I have tried to do on this page.
Make sure the link opens in a new tab if you can, so they always return to your site. Once you’ve linked, reach out and tell the website owner you’ve linked to them – they’ll usually link back to you at some point.
Sponsorships often lead to links from good sites. If you decide to sponsor something (an event, a team etc.) make sure that you confirm that they’ll link to you beforehand.
10 Outreach Tips For Small Businesses
Outreach is a term that basically means emailing as many people as possible to enquire about link opportunities. When I first started, most people automated this process using a generic email template and blasted it out to as many people as possible – you probably had a few of this type of email yourself!
In 2016, it’s important not to spam people and outreach now is a bit of a skill. Hopefully these tips will help.
1) Have an idea
You want a link from the site you’ve contacted, so try to have an idea as to how the site will link to you. Perhaps you’ll write a guide for their readers or maybe you’ve spotted a site that they’re currently linking to is no longer available and you’d be a good fit for the replacement link.
Make it really easy for them to say yes and try and help them out.
2) Connect with key targets on social media
Before reaching out to people cold, warm them up a little bit by interacting on Twitter, this will significantly improve your success rate. The longer you leave it before sending the email the better as well. Don’t Retweet something at 11am and then email them at 2pm.
Generally speaking, the more popular the blogger, the longer you should leave it and the more interacting you should do beforehand.
3) Read through the site you’re targeting
Before you reach out to someone, make sure you’ve had a quick read of the site. If you don’t, I guarantee it’ll come across.
4) Keep it short and simple
One or two paragraphs is plenty, any more than that and your email will end up in the bin. People just haven’t got the time to read lengthy emails, even if it’s all interesting stuff.
5) Find their name
Address the email to them personally, don’t be generic.
6) Expect knock backs
Even if you do everything perfectly your end, you’ll get a lot of no replies and rejection, it’s just the nature of the beast. Keep persevering and remember that if you got 200 rejections but landed just 1 brilliant link, it’s well worth it.
7) Avoid typos
Badly worded emails with spelling mistakes will end up in the bin so proof read before you send. Get someone else to proof read as well if you need to.
8) Jump on the phone
99% of people doing outreach use email. Stand out a bit and use the phone if you’re comfortable enough, your response rate will be much higher.
9) Think of their readers
Bloggers/site owners want to impress their readers and often haven’t got the time to keep coming up with ideas. If you can think of a way to impress a particular bloggers readership (that involves you), they’ll be much more likely to work with you.
10) Be persistent
It’s a tough game because there’s so much rejection, but stick with it. Keep a spreadsheet and record what you’re doing if it helps. Like I said above, one good link can have a huge impact on your search rankings.
9 Content Marketing Tips For Small Businesses
Content marketing is the art of creating useful, interesting content and promoting it to attract links and mentions and build brand awareness. It’s not really a new concept but tactics have changes a little over the years. Hopefully these tips will help you get going with it
1) Don’t you dare say content again – don’t you do it
Well, it is called content marketing! I know your time is limited and you don’t want to be spending all of your spare time writing content, but think of it as an investment. One piece of really great content can pay itself back again and again, for years to come.
But the point here is to write content that people (preferably your audience) will enjoy and find useful. That way it’ll be much easier to promote it and if it’s really good, other people will promote it for you.
2) Evergreen content
I just mentioned this above, but I think it’s worth repeating. If you create evergreen content, that is, content that would still be relevant in 3 years time, your content will work harder for you. There will also be less pressure on you to write more and more content, which is good news.
3) Get content ideas from other website
Blogs will nearly always have box in the sidebar that lists their most popular posts and this is useful research. If you know a particular topic has been popular you can take that topic and develop some new ideas around it.
4) Get some feedback
Ask friends and family to proof read your content and make sure it reads how you intend it to read. They’ll most likely come back with some constructive feedback, which will improve your piece.
5) It doesn’t need to be perfect
A lot of small businesses owners want everything they publish to be perfect, but it really doesn’t have to be. As long as you get the key message across and it’s not full of spelling mistakes, the job is done.
You’ll learn and improve as you go, but don’t expect perfection every time or you’ll not get anywhere.
6) Keep the reader front of mind
Whatever content you’re producing, always keep the reader front of mind. Everything you’re doing is for them and getting your message across in way they understand is the goal.
7) Lists and facts
People love lists and people love facts. If you can quickly put together either of these two things, you’ll have a useful, informative piece of content that didn’t take ages to put together.
8) Comment on industry news
This really depends which industry you’re in, but if there’s interesting news stories floating about, put a small opinion piece together. Spice it up a little by being controversial to get more attention. But not too controversial, you don’t want to lose customers before you’ve won them.
If you really can’t face writing any more content, then you could get some help with it. Try not to outsource technical pieces and make sure you proofread everything you get back.
Content is a massive part of all aspects of SEO, there’s just no getting around that fact.