If your site isn’t optimised it won’t perform to it’s full potential. It’s a bit like driving a car with the handbrake on, struggling along not really getting anywhere. As soon as you take the handbrake off though, you’re away! Suddenly, you’re moving forward much faster and a the ride is smooth.
Optimising your website involves making well thought out tweaks and changes so that search engines can access and understand your content so it will make it available to searchers.
To get your site optimised, we do a full technical audit to uncover any issues preventing search engines from crawling and indexing your content. For example, some websites (unintentionally) make it difficult for search engines to find important pages on the site and if this is the case, we need to to fix it.
We’ll then look at optimising the pages of your site so they’re effectively targeting the keywords and phrases people are using to find what you’re offering. The research plays an important part here as it helps ensure that we’re accurately and effectively answering the searchers needs.
We commonly address on-site SEO elements such as page content (very important!) title tags, meta descriptions, alt tags, header tags, internal linking and URLs (to name a few). When we get all of these elements together for you, your website will be in the best possible position to benefit from your offsite work and we’ll have your competitors running scared!