Successful SEO campaigns are built on solid research. We can get all the information and intel we need to develop a successful campaign by focusing on four main areas:
Before we doing anything, we need to understand exactly what it is your business does and why customers should buy from you.
Your audience (the people you want to attract to your website) are the most important part of the entire SEO campaign, so having a good understanding of what makes them tick is important in maximising website engagement.
The Keywords Your Customers Use
We need to find the keywords people are using to look for your products and services so we can plan how to target them effectively. Some keywords will be more competitive than others, have more search volume and some will show more intent to buy. We take all of this into consideration when developing a plan that will offer the highest ROI.
The websites in the top positions for your keywords are there for a reason. Most likely they’ll be doing a good job of answering the searchers queries, have well optimised websites and strong backlinks. All of this information is extremely useful when designing a campaign.